Starting a business online is becoming increasingly popular these days. One of the most lucrative and potentially exciting markets is the online clothing industry. Creating an online clothing store allows you to become your boss and pursue your passion for fashion. However, one of the most critical things to consider when starting an online business is the name of your venture. This article will give you expert advice on creating a winning name for your online clothing store.
What should I consider when choosing a name for my online clothing store?
The name you pick will represent your brand and impact the way people identify with it. Therefore, it’s important to choose a name that reflects your vision and goals for your company.
- First, think about your target market. What kind of clothes do you sell? Who is your ideal customer?
- Secondly, consider your competition. What kind of names do they have? What sets you apart from them and how can you differentiate yourself?
- Thirdly, think about the tone you want to convey. Do you want your name to be playful, sophisticated, or edgy?
- Lastly, ensure the name is easy to pronounce and spell, and memorable.
Should I choose a literal or abstract name?
There’s no strict rule to follow when it comes to naming your online store. However, choosing a literal name (i.e., a name that describes your business) can be beneficial when you’re just starting. A literal name makes it easy for potential customers to understand what you sell. Moreover, it helps with Search Engine optimization (SEO) by using targeted keywords related to your business. However, abstract names are often more memorable and can help differentiate you from the competition. Therefore, it’s up to you to decide what type of name works best for your business.
What are some examples of great online clothing store names?
Here are five examples of successful online clothing stores with uniquely memorable names:
- Revolve- unique name and easy to spell and remember.
- Nasty Gal- memorable and stands out from the competition.
- Dolls Kill- edgy and playful name that appeals to a younger demographic.
- Zara- classic and sophisticated name that invokes feelings of luxury.
- ASOS- short and easy to remember name that has helped the brand become popular worldwide.
How can I check if my chosen name is available?
After deciding on a name for your online clothing store, you need to ensure it’s unique and available for use. You can do so by conducting a USPTO trademark search to make sure the name isn’t already taken. You can also perform a domain name search on websites like GoDaddy or Namecheap to see if the corresponding URL is available. Additionally, you may conduct a quick Google search to ensure that there aren’t other competing businesses already operating under the same name.
In summary, coming up with a good name for your online clothing store takes careful consideration. It is important to keep in mind the target market, competition, tone, and memorability when choosing a name. Remember, your name represents your brand and will be one of your most significant marketing tools. So, choose carefully!